Frequently Asked Questions

Diploma in Internet Marketing & Online Public Relations (Dip Internet Mkt. & Online PR.)with Google Adwords, SEO, Social Network Marketing and E-Commerce modules by Distance Learning

For how long does the course run?

We advise that if course participants spend between 6 and 8 hours per week studying the course material, it is possible to complete the course in 14 weeks. However course participants will have full access to the online course and subject expert advice for one full calendar year.

What is the course fee?

$1695

When does the course start?

Call us on +61 3 9937 1210 for further details.

The full course content is delivered to participants upon enrolment on CD Rom, in hard copy format and online.

Is this a fully comprehensive and fully inclusive course?

Yes. This Practical Course is designed to enable participants to develop the skills to manage their Marketing Challenges Digitally. It offers practical and specific case study based modules that can be applied in real world situations.

Will this course provide me with the skills to take on and create my own website?

Yes. The course project is aimed at providing you with the confidence and ability to take on and create your own website. The course guides you through the initial stages of receiving a brief and through the knowledge obtained during the course, finally producing a search engine friendly website.

Will this course help me get into the industry and build a network of contacts?

Yes. As the course is accredited by the industry and all our subject experts are themselves industry professionals, this provides you with direct access and resources within the industry.

Will I have contact with industry professionals from specialised areas?

Yes. Full support is available from our subject experts by email at the end of each module and on an ongoing basis during the course. All subject experts are themselves Industry Professionals with many years experience.

Am I required to purchase any materials or books for this course?

No. The course includes comprehensive notes, a course CD Rom as well as on-line assistance from our subject experts. A folder of the entire course content is also sent to you in hard copy to your postal address.

Assessment Process

How are we assessed?

Through Assignments and a Final Course Project

Are there exams?

No. The course is centred on the practical Internet Marketing Project which is explained below.

Course Structure and Outline:

On commencing the course, you are provided with a username and password with which you sign in. There is a user guide at the very beginning explaining how to use and work your way through the course.

The course has been divided into a number of modules and will be evaluated by means of a Course Project. You are given a project brief and budget at the beginning of the course. There are 11 assignments to complete (10 of which are worth 5%) and the final project, which will consist of a compilation of all 11 project assignments plus the feedback provided by the subject experts; is worth 50%. This should then be re-submitted, in full, once you have completed the course.

Each assignment is based on the content covered within that module. The requirements for each project assignment may be found at the conclusion of relevant modules. On completion of each assignment, you must submit it both electronically and in hard copy to the subject expert. There is a link provided in the site to all subject experts who will respond within 48 hours to any general query. Feedback on assignments takes 10 working days. Once they have corrected the assignment they provide you with relevant feedback as to how to improve, let you know you're on the right track etc.

The modules for which an assignment is requested are as follows:

Assignment 1   (Module 1: Doing Business On The Internet)

Assignment 2   (Module 2: Analyzing The Web)

Assignment 3   (Module 2: Analyzing The Web)

Assignment 4   (Module 3: Search Engine Optimization)

Assignment 5   (Module 3: Search Engine Optimization)

Assignment 6   (Module 4: Factors Affecting Search Engine Optimization)

Assignment 7   (Module 4: Factors Affecting Search Engine Optimization)

Assignment 8   (Module 5: Writing For The Web)

Assignment 9   (Module 6: Keyword Management & PPC)

Assignment 10 (Module 7: The Google Factor)

Assignment 11 (Module 8: Promoting Your Website)

You are then provided with Final Project Submission Guidelines at the end of the final module.

Application Process

There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure< we simply ask you to contact us on the numbers below or e-mail us at info@webmarketingcourses.com.au and ask to be booked in for a consultation; we will then arrange a time convenient for you

Do I need any previous experience or qualifications to join this course?

We do not request any previous experience or qualifications. In order to join, you are requested to complete a telephone consultation to assess if the course is right for you.

Course Accreditation

Is this course accredited?

Yes. This course is accredited by the Institute of Commercial Management (ICM).

Is it internationally recognised?

Yes. It is both industry accredited and recognised internationally in over 130 countries.

How are the diplomas awarded in terms of grades?

Successful candidates qualify for the Diploma in Internet Marketing and Online Public Relations (Dip. Internet Mkt. & Online PR). The Diploma is awarded at Distinction, Credit or Pass level.

Method of Training

Method of Training/How do we differ from others?

The type of training we specialise in is one of Practical Skills. We use methods such a Subject Expert Discussions, Practical Exercises/ Assignments, Projects, Case Studies, etc. The Web Marketing Courses maintains a panel of qualified and motivated industry professionals, who work as a team of subject experts monitoring each student’s progress.

Who is the course aimed at/ will it suit my needs?

Anyone working in the general business sector in a senior or support role which is likely to require Internet Marketing and Public Relations Skills. The course would also benefit anyone who plans to pursue a career in Internet Marketing, Online PR or Advertising.

Why would you recommend me to do this course above any other?

Internet Marketing Courses is part of an established group of companies training over 3,000 people each year benefiting from over 25 years experience in the training arena.

The approach we use is one of practical skills based training, delivered by people from the industry for the industry. Our courses are recognised internationally and accredited by the industry.

The course you are embarking upon was written by industry professionals; the subject experts also have a wealth of industry experience. The Institutional recognition of the course is a major factor also.

Web Marketing Courses Australia
Melbourne: 03 9937 1210
Sydney: 02 8005 8455
Brisbane: 07 3102 9793
Perth: 08 9467 9618